This is a summary about the online Q&A with Berlin Startup School & Argo.Berlin on the 25th of March 2020.
About the search behaviour in quarantine (during "Corona"):
What are people searching for in the internet? Check out Google Trends to see what they are interest in the most.
People are often bored during quarantine. This can be a pro for companies (e.g. streaming video platforms!), but also a con (e.g. users are questioning certain purchasing behaviour – even if it's their own).
There is also a wave of reconnaissance: Which products are superfluous or have always been overpriced, where was trickery or even cheating?
People buy mostly essential products at the moment
How to analyze competitors:
With Moz you can analyse what keywords your competitors are using for SEA (Search Engine Advertising).
How do your competitors behave during the Corona crisis? If they have shut down or minimized operations it is your chance to make up ground.
Advice: Watch your competition closely!
Check out www.berlinstartupschool.com/events for upcoming webinars & live-q&a.