This is a summary about the online Q&A with Berlin Startup School & Argo.Berlin on the 1st of April 2020.
Which language to choose for your website:
Start with only one language and become successful with it first!
Start with the language that is easiest for you!
Still consider the language with less competitors and the biggest market!
Info: Facebook has a translation option and will publish it to the target audience in the right language
Be careful about translation tools, they are not yet working perfectly and beware of cultural differences and religion!
Minimize your operations instead of having several languages at once!
How to sell protective masks during Corona:
Go B2B first (if you want to sell big quantities): Offer it to private hospitals, big companies, doctors or elderly houses
Then try B2C: Why not doing old school flyers or printouts?
Google might have a lot of search results at the moment but Amazon is bigger when it comes to e-commerce.
Advertising might be limited on certain platforms but if you have a story around your product it is still possible (compare the company "Jungfeld" which is still able to advertise although there are restrictions)!
It’s not too late to build a community (people will need masks for a longer period of time): Publish information about hygiene, etc.
SEO takes too long to make a quick sale!
Check out www.berlinstartupschool.com/events for upcoming webinars & Live-Q&A.