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  • Writer's pictureBERLIN STARTUP SCHOOL

Understand your Customer to foster Sales! (Week 10 in the Startup Academy)

Updated: Nov 13, 2022



Week 10 in the Startup Academy covers Sales, in other words: How to sell your product or service successfully.

Read the reflections from Startup Academy participants:


🌟 ”We understood more about Sales with unique insights: sales is not only about the number, revenue and profit but it creates, builds and nurtures lasting relationships. When the business can offer values for customers/users by addressing their problems with a solution (product/service), they will feel a sense of relief." 🗣 ”We talked about the customer journey in the entire sales process and how we can turn visitors into our customers by understanding and going through different journeys in the sales cycle."

💡 ”The biggest learning we had last week was with regard to our future customers. Once again we realized that our idea remains limited to Germany in a first, long-term step, and on the other hand, we were able to define our target group more precisely this week.” 👩‍🔬 "Like other previous training workshops, we were given a practical task to apply our newly gained knowledge. We gathered all of our startup’s information to create an impact statement for cold calls to customers... This can help us start the conversation normally, naturally and professionally with any kind of business."


These quotes are from participants in the Startup Academy's Spring Batch 2022.

Thanks to our sponsor Wirtschaftsjunioren Berlin for offering several student scholarships to our participants.

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The Startup Academy guides you step by step through the most important steps from idea to building a prototype and beyond in 3 months. The webinars take place once a week in the evening with several p

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